DIPLOMA IN ASPECTS OF MEDIA, MARKETING & EVENTS (DAME)

Description : COURSE STRUCTURE Semester - I 1.1 Introduction to Event Management & Public Relations 1.2 Communication, PR, Presentation Skills for Events 1.3 Event Management Planning 1.4 Event Production – Process & Resource 1.5 Event Hospitality, Law & Permissions Semester - II 2.1 Advertising & Sales Promotion 2.2 Event Marketing & Sponsorship 2.3 Special Events – Wedding Planning & Live Events 2.4 Event Cost Accounting & Finance Management 2.5 Media Management COURSE HIGHLIGHT • Events – Comprehensive Understanding • Events Market & Business • The Event Leadership Professional Model • Public Relations Strategy & Planning • Journalism • Media Management – Print, TV, Radio, Blogs, Social Media, et • Lobbying & Community Relations • Crisis Communications • Business And Social Etiquettes • Effective Presentation Skills • Celebrity Management • Writing Press Releases & Editorial • Effective Corporate Communication • Event Coordination & Team Management • Creativity – Techniques & Methods • Budgeting using Spreadsheets & Cash Flow Management • Event Risk Management • Types & Purpose of Entertainment • Setup Considerations for Décor • Staging & Seating Management • Special Effects - Confetti, Fog, Smoke, Lasers, etc. • Strategic Advertising & Brand Management • Patents, Trademarks & Copyrights • Experiential Marketing Events • e-business – setting up websites, etc. • Business Ethics & Code of Conduct