MBA IN EVENT MANAGEMENT & PR by NAEMD

Description : MBA in Event Management & PR would empower one with Sharp Vision, Effective Business Acumen and an unparalleled Event Management skill-set leading to a cherishing career. COURSE STRUCTURE Semester - I 1.1 MANAGEMENT PRINCIPLES AND PRACTICE 1.2 ORGANIZATIONAL BEHAVIOURS 1.3 CORPORATE COMMUNICATION 1.4 INTRODUCTION TO EVENT MANAGEMENT & PR 1.5 EVENT MANAGEMENT PLANNING 1.6 EVENT PRODUCTION PROCESS 1.7 COMPUTER APPLICATIONS IN MANAGEMENT USING SAP* Semester - II 2.1 ADVERTISING AND SALES PROMOTION 2.2 MARKETING MANAGEMENT 2.3 HUMAN RESOURCE MANAGEMENT 2.4 SPECIAL EVENTS (WEDDING PLANNING & LIVE EVENTS) 2.5 EVENT TEAM & CREW MANAGEMENT 2.6 EVENT RESOURCE MANAGEMENT 2.7 COMPUTER APPLICATIONS IN MANAGEMENT USING SAP* - PRACTICAL Semester - III 3.1 BRAND MANAGEMENT 3.2 MANAGEMENT INFORMATION SYSTEM 3.3 EVENT MARKETING & SPONSORSHIP 3.4 EVENT COST ACCOUNTING & FINANCE MANAGEMENT 3.5 EVENT HOSPITALITY, LAW & PERMISSIONS 3.6 EVENT RISK MANAGEMENT Semester - IV 4.1 MEDIA MANAGEMENT 4.2 SPECIAL EVENTS (MICE & CORPORATE EVENTS) 4.3 ADVANCE ASPECTS OF EVENT MANAGEMENT 4.4 PUBLIC RELATIONS 4.5 TOURISM MARKETING 4.6 PROJECT & TRAINING REPORT VIVA & VOCA